Selling line
Short, sharp description of the title's main marketing
point.
Cover lines
run
over an image that has a lot of color changes, rendering the words
difficult to read.
Bar code
Standard bar code used by retailers.
Left third
vital for sales in shops where the magazine is not shown
full-frontage.
Masthead
The name of the magazine displayed in a specific typeface.
Dateline
Month and year of publication, often with the price.
Main image
The image is used in a classic way, the face
is big enough to stand out on the news-stand, with the model making
full eye-contact.
Model credit
The photographer and model credit is usually on the contents
page .
Main cover line
This is very large - taking up almost a quarter of
the magazine cover - and comes in three layers, each with a
different color.
