Thursday, January 30, 2014

Magazine Essential Parts

Selling line
Short, sharp description of the title's main marketing point.

Cover lines
run over an image that has a lot of color changes, rendering the words difficult to read.

Bar code
Standard bar code used by retailers.

Left third
vital for sales in shops where the magazine is not shown full-frontage. 

Masthead
The name of the magazine displayed in a specific typeface. 

Dateline
Month and year of publication, often with the price. 

Main image
The image is used in a classic way, the face is big enough to stand out on the news-stand, with the model making full eye-contact.

Model credit
The photographer and model credit is usually on the contents page  .

Main cover line
This is very large - taking up almost a quarter of the magazine cover - and comes in three layers, each with a different color.

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